Upcoming Event : Heineken’s New Iconic Bottle Launch
There’s nothing better than to chill with an ice-cold premium quality beer in your hand. None other than Heineken beer, of course!
Creatively enhancing its visual identity and making the brand more recognizable in all 176 markets worldwide, Heineken is launching a new bottle design to take the overall drinking experience to a whole new level.
Fun facts about this new bottle design:
Firstly, the bottle caps all now have QUALITY written on them.
The new bottle has a longer neck, giving it a slimmer and more modern shape, also proudly bearing the HEINEKEN name.
The thumb grooveis an added feature that encourages you to hold the bottle with a better grip, and allows the beer to stay cold longer.
A transparent label lets you see your beer clearly. It also sits higher, emphasising the shoulder
Also, the embossed logo gives the bottle a stamp of authenticity and class.
Now, what would a bottle launch be without a party? *wink*
To celebrate this bottle launch, Heineken is flying down renowned Dutch DJ, Ferry Corsten to Malaysia for an exculsive invite-only party on 11 JULY 2012, happening at KL LIVE.
The launch party kicks off an exciting campaign dubbed theHeineken ‘Progressive’ Tour that will see exclusive events held nationwide and also Heineken’s well-known music programmes: Heineken Green Room & Heineken Thirst slated in the last two quarters of the year.
So, will I be seeing you at KL Live?