Carlsberg’s CNY 2013 Promotion Launch
It was a hot and stuffy Wednesday evening, with slow traffic in Ampang, having an ice cold bottle of Carlsberg was just perfect at that moment!
I had gone to the Carlsberg Chinese New Year 2013 Promotion Launch with Tim Chew and Chelsea right after gym at Empire Shopping Gallery. The CNY national campaign was launched at the Nine Emperor Gods Temple.
Inspired by the money tree plant which is said to bring good fortune to all who receive it, Calrsberg ushers in Lunar New Year with a unique 16 feet high ‘Tree of Abundance’ which symbolizes the brand’s 2013 CNY theme ‘May your prosperity reach new heights this Chinese New Year’.
Initially, I was surprised that the event would be held at a temple… just to arrive and be welcomed with festive Chinese decor, tents and lights which were located outside the temple. “Oh right…”
We had some Chinese snacks like “Ba Kua”, crackers and roasted duck to go with our chilled Carlsberg. Mmm.
With MHB Nicole, Chelsea and Sarah
MHB Girls, with Andy Kho and Soren Ravn
The launch started with a Chinese Drum performance.
It was quite a pretty sight when fireworks were launched.
Sarah, myself, Chelsea, Nicole and Valerie, posing with the money tree-inspired coinbox.
I was mesmerized by the awesome lion dance performance by the Kun Seng Keng Dragon Lion Dance Association. Their stilts were really high. Personally, lion dances are my favorite part of celebrating Chinese New Year. 🙂
Chelsea and I had a ball hijacking Tim’s camera and camwhoring like camwhore queens. Tim’s camera battery probably went down by one bar. Sorry, Tim! Hehe
James from Vision KL Magazine
Rachel and I
Took this shot with Tim’s cam.
The Carlsberg ‘Tree of Abundance’ will soon embark on a road show across Peninsular Malaysia, launching its consumer promotion worth RM6.8 million in cash and other giveaways, to spread prosperity and positivity. This means consumers stand a chance to win prizes!
This road show will commence on January 11 till February 22,across Peninsular Malaysia. The road show, called the ‘Golden Entourage’ will feature a brightly lit Carlsberg truck, 8 Fook Gods and lion dance performance.
To participate, Carlsberg consumers will receive one crown cork per person which they will toss into a ‘Wishing Fountain’ at the bass of the Tree. A coin box will be released from the Tree trunk. In the coin box, there will be a CNY greeting message.
And if you’re lucky, you’d get a little extra sumthin’! *wink*
You could win any one of the following
- CNY 1 – RM11,888 giant ang pow
- CNY 2 – RM 1,188 big ang pow
- CNY 3 – Free big bottle of Carlsberg
- CNY 4 – One deck of CNY themed playing cards available in two designs
Visit the ‘Tree of Abundance’ at various locations and a county of giveaways awaits you! 🙂
Photo credits to Andy Kho.